The internationalization of contemporary businesses does not solely concern geographic expansion but necessarily involves an evolution toward socio-environmental responsibility practices. One area where this phenomenon is particularly evident is the transition from Green Public Procurement (GPP) to private Green Procurement.

Companies have the opportunity and responsibility to act as virtuous models by incorporating sustainability criteria into their procurement policies. Green Procurement represents a strategic lever to demonstrate a concrete commitment to environmental protection, reducing negative impacts along the entire value chain, and substantially contributing to global climate goals.

Therefore, a cultural paradigm shift is necessary: it is not just about following the directives set by the public sector but about expanding and adapting sustainable procurement practices in an innovative way and on an international scale. Sustainability in procurement can become a distinctive competitive advantage, serving as a differentiating factor in markets increasingly oriented toward environmental responsibility.